phil wilson :: a geek commodity

3:52 PM

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Thursday, July 17, 2003

In yesterday’s ramble about Netscape, I suggested that a Mozilla browser needed to be branded to make any decent headway onto home users’ desktops.

Anil Dash has floated the idea that this branding should be done by Google, and Simon Willison has also posted about it.

I really think this would be an excellent move. Obviously the main stumbling block would be the business model to base this around, but as Anil suggests, built-in hooks to Google services and ads could do this.

But would people use “The Google Browser”? What on earth would it be marketed as? Googlezilla? What a mouthful!